Iremar toils at a rodeo in northeastern Brazil, where he transports bulls using his truck. Amidst the grit of his daily life, he harbors ambitions of breaking into the region's flourishing fashion scene. His dreams of a brighter future clash with the harsh realities of his current existence, creating a poignant narrative about aspiration and the complexities of rural life. As he navigates the challenges of both his job and his desires, Iremar's journey reveals the struggle between tradition and the pursuit of change.